Playful colour
Bright, collectible colourways tuned to the energy of the Royal Pop collection.
Premium quick-release straps that turn your Royal Pop pocket watch into a wristwatch — clean enough for everyday, loud enough for the collection.
The Royal Pop is fun by design. LUG keeps that colour-first personality, then gives it the calm, modern polish of a proper product system: clean lines, soft shadows, crisp interaction, and a strap that makes the piece wearable.
Bright, collectible colourways tuned to the energy of the Royal Pop collection.
Every strap crafted by lug is quality tested to ensure it is absolutely perfect, if you have any problems, you can let us know and we will provide you with a full refund immediately!
Items are dispatched within 2 days, and from there you get a secure tracking link to make sure that your strap arrives when YOU need it.
Tap a colour to change the hero preview. Match your exact reference, or build a rotation that feels louder than the original cord.
A simple quick-release setup designed to make the watch feel natural on-wrist while keeping the swap process clean and low-effort.
Take the pocket-watch cord off the lugs.
Line up the quick-release spring bars and snap the strap into place.
The collectible pocket piece becomes a clean everyday wristwatch.
Start with the colour that matches your watch, then keep the rest on rotation.
LUG. is an independent brand. Straps are aftermarket accessories designed for compatibility with the Royal Pop collection and are not affiliated with, endorsed by, or sponsored by Swatch or Audemars Piguet. Watch shown for styling purposes.